We optimized the TRESemmé Style Setters series, produced twice a year at New York Fashion Week, to engage more consumers, and diversify content.
Offering runway quality at street style prices, TRESemmé is ever-present at the biggest fashion event of the season–both backstage and in the limelight.
Hosted by style expert Louise Roe, the Style Setters series shows you how to translate the latest trends from the runway for yourself with TRESemmé using step by step tutorials starring stylists Jeanie Syfu and Tyler Laswell.
We diversified content to create a series that is an all-access pass to the hottest shows at New York Fashion Week, as well as the latest looks strutting down the sidewalk.
Produced within 24 hours of live runway events, the Style Setters series lived on multiple platforms, and was as pervasive across the social as Fashion Week itself. From of-the-moment Taxi TV spots, to evergreen YouTube features with over a million views, to Snapchat stories hosted by models of the moment, Style Setters helped TRESemmé bring professional, affordable style to everyone.
