Roam, rest, repeat.

A good day starts with a good night’s sleep. One night of quality sleep gives you the energy to leap out of bed to start the day. Hyphen helps people do just that, with mattresses designed to help you recharge and recover. To introduce this product, we worked from the ground up, building a modern brand by communicating their mission to inspire amazing days through amazing nights. We started with the name: Hyphen. A representation of the balance between day and night, an active lifestyle and rest, which is the core concept behind this lifestyle brand. We went on to develop a unique logo and custom packaging, along with a complete redesign of their website to feature custom illustrations and a clean, modern aesthetic. Great sleep isn’t a luxury. It’s a necessity. Hyphen is reinventing how the world thinks about sleep with a bed to put a bounce in your step.