We created a unified point of view for the world’s largest wine brand, reinforcing its place as the all-welcoming wine for everyone.
An accessible wine brand that loves and celebrates you for who you are. We employed positive, sunny, and accessible graphics, which make every day feel like something special. The Barefoot voice is optimistic and empowering – with a wink.
We created a campaign that celebrates everything–even your weird dance moves. That’s because Barefoot is the wine that’s always ready to lift a glass in honor of all the things you do everyday that are uniquely you.
Barefoot doesn’t mind if you prefer your wine in stemless glass, or a tall, slim can. We created a packaging system that is unified across a variety of formats, so you can enjoy Barefoot on the beach or from a box!
Yes, you can get your Sauvignon without visiting the supermarket–by visiting Barefoot.com. With ecommerce integrations for easy home delivery, as well as filters and recommendations that help you find the perfect pairing, the Barefoot website is your go-to resource for all things Barefoot, with an added of dose of fun. Come for the Chardonnay, stay for the funky dance moves.
Barefoot has become the world’s largest wine brand by building and supporting community. From supporting Pride across the country, to sponsoring the ball drop on New Year’s Eve in Times Square, Barefoot is at the center of some of the most exciting events of year. We’ve designed special activations for World Surf League, Live Nation, Pride, Stagecoach, and more–to make Barefoot impact even more present.
Made for everyone who loves wine and the great indoors, Barefoot On Tap is the boxed wine that will have you searching for a reason to stay home. Launching a campaign around the Joy of Missing Out, we partnered with Mindy Kaling to create now-viral ads featuring Mindy using last-ytminute excuses to stay in and enjoy a glass of Barefoot On Tap.
Never content with couchsurfing, we expanded our partnership with Mindy Kaling to introduce wine-to-go, a perfectly-portable option that packs three glasses of wine in one container. Made for everything from picnics to mani-pedis, our content showcased the convenience and ease of the wine that goes with you.
A proud ally of the LGBTQ+ community since 1988, Barefoot is a committed sponsor of Pride events across the country. Building on over thirty years of supporting everyone’s true colors, we created a national campaign to celebrate World Pride, using the vibrancy and colorful world around these events to create custom wine labels. Every label comes with a message to share between friends, spreading the message that life is more fun when we’re together.
Introducing new friends from around the world to Barefoot, we have spread the good word across social media, bringing the brand’s values to people of every stripe. Working across a diverse range of platforms, we have built a cohesive, integrated system that ensures our messaging remains consistent as we create, shoot, and edit new content.
